Our Process
How It Works
A clear, methodical approach to improving how AI systems understand and represent your business.
Audit
We assess how your business currently appears across AI search tools and identify gaps, risks, and opportunities.
Define
We establish how your business should be understood: what questions it answers, what makes it distinct, and where it should appear.
Build
We implement the structural and content changes needed to improve clarity, authority, and eligibility for AI-generated answers.
Monitor
We track how your business appears over time, catching changes in AI behaviour and competitive positioning.
Adapt
We refine and adjust as AI systems evolve, ensuring your business remains accurately represented.
A realistic timeline
The foundation phase typically takes two to four weeks. Monthly work then continues for as long as you want to maintain and improve your position.
You may see improvements in inclusion and accuracy within weeks, but authority and preference build over time. Most clients see meaningful progress within three to six months.